About Us

Honest was first set up as a whole food cafe in Brixton in 2006, serving up the absolute best in gold awarded deli products and a menu that accommodated every palate. From meat eaters to vegans and those with special dietary requirements, at Honest Foods, we made a point of catering for everyone with the same passion and care.

In 2012, we moved onto Film & TV catering, bringing our passion and knowledge of delicious and healthy food into the film world. Setting up camp on months long shoots cooking out of our 18 ton truck or sending out hot boxed food from our base kitchen, feeding crews in some of the craziest set ups, without ever compromising on quality.

Fast forward to today, having only grown stronger from the pandemic and eager to expand, we have taken Honest to the next level, broadening up our offering and our client base.

Now doing corporate catering, events, street food and even consultancy, Honest founder and MD, Leon Rothera and the Team are never short of new ideas. Taking good old little Brixton cafe to the multi-faceted high end caterer it is today, whilst keeping our ethos going strong throughout every venture.

Meet our Founder

Leon Rothera

Founder | Honest Foods

Meet the Team

Dave

Head Chef

As our Head Chef, Dave is the creative force behind our seasonal menus and culinary vision. He joined Honest in 2026 as our newest team member, bringing with him over 15 years of experience in some of London’s most prestigious kitchens. Dave’s expertise ensures that every dish leaving our kitchen is prepared with technical precision and the highest quality ingredients. He is passionate about mentoring our kitchen team and pushing the boundaries of sustainable catering.

Sarah

Community & Engagement Lead

As our Community & Engagement Lead, Sarah looks at ways to improve our social impact within the local community via meaningful projects and partnerships. She is the heart of our team engagement, always looking for ways to improve the workplace experience and nurture the culture that makes Honest unique. Sarah ensures that as we grow, we stay true to our values of sustainability and social responsibility.

Fun fact – Sarah is Leon’s wife and joined Honest in 2023, bringing her passion for people and community into the fold. Her work has been instrumental in turning Honest into a family-run business with a deep-rooted social purpose.

Sophia

Accounts & Operations Manager

Sophia is the engine room of Honest. Having recently transitioned from her role as Bookings & Client Liaison Manager, her promotion to Accounts & Operations Manager is a direct result of the relentless dedication and heart she pours into our company every day.

While she's a familiar face to our clients, Sophia also keeps our world turning by overseeing all building operations. She is, quite simply, one of the most vital members of our family, ensuring that everything from our logistics to our physical space is as seamless as the food we serve.

Sophia’s journey with us is defined by her hard work and her commitment to excellence, making her an indispensable part of the Honest Foods story.

Our Food

Colourful, vibrant, high in protein and fibre and packed full of vegetables! All our food is cooked in house and made from scratch, from the meat which we cure and marinate ourselves to the sauces and ferments we use. All made using only the best and freshest seasonal ingredients.

We design our menus with care, putting together recipes that will keep you feeling happy and full, without feeling that mid-day slump.

Our Ethos

The clue is in our name, Honest. One of the first things our founder Leon was told whilst training as a young chef was if you must be one thing in cooking, it's honest. And it stuck.

At Honest, we pride ourselves in only working with the best suppliers. Proudly SALSA accredited, we are a proud Albert Supplier and we only use packaging that is compostable and recyclable. We also deliver all our meals in electric vans.

We are also proud to be a London Living Wage employer. Our Team is passionate and driven, what you see is what you get, and we will never change that.